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Let’s face it all of us have to attend an exhibition or showcase where we are targeted to network with people, make new contacts and create new opportunities and how many times do we walk away not being able to achieve this because of the lack of space and opportunity to talk to like-minded people and key contacts? Or we walk away with just a card which sits at the bottom of the draw. Wouldn’t all exhibitions be much more powerful and therefore attract more footfall, exhibitors and sponsors if we all walked away achieving our objectives. Well Event Trees Marketers believe the problem lies in the effectiveness of the networking spaces. Coffee areas and seating areas and bland and uncomfortable often at far ends of the room – the seclusion zone we call it! A complete opposite of what it should be which is central, impactful and a space where everyone wants to be! At Confex and Marketing Week live, we’ve tested the concept of a Central Networking area. Not only does this area work with respect to people using it, the recall of the central area is so powerful that allows for sponsorship opportunities. So effective is the idea of creating an immersive space for people to network, Event Trees has become a key partner in developing creative ways of bringing people together. Exhibitions, regardless of the subject area, need not be isolated and insular – in fact their very purpose is to be the opposite of that. Call one of our event stylists to discuss ways of creating power networking and meeting spaces that engage and bring together delegates and encourage new business development.