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When a well-known ice cream brand wanted to launch its new dark chocolate flavor, Regent street was painted pink to create an immersive experience during a weekend long event which saw the closure of the street for experiential marketing activities. Event Trees created a pink garden installation with a series of stunning pink blossom trees, turf and a stunning rose archway to create a stunning environment to launch the latest flavor. So stunning was the space, that molly from pop sensation The Saturdays popped over to take a ride on floral swing!